• Digital
  • Branded Content

Mega Huge Website

Newcastle

Nick Jasenovec

Band of Brands

Welcome to the mega huge website they could afford
for the mega huge football game ad they couldn’t afford

Droga 5

Newcastle Brown Ale “couldn’t afford” to buy airtime for the 2014 Super Bowl, so they approached Manhattan-based agency Droga5 with a simple brief: hijack the conversation around Super Bowl marketing. The result was a gloriously self-conscious ad campaign. We were asked to create the campaign site. Actually, we created the site for the campaign they couldn’t afford. Imagine the site we would’ve built if they could have afforded it: we would’ve launched it with a retina scan cyber-pairing connection, which analyzed the user’s DNA through the pupils to deliver a personality-specific digital experience. The site would’ve connected intuitively with your mobile device and fluently logged into your social media accounts, allowing you to instantly share your opinion about this super huge football ad they couldn’t afford. Augmented reality cats would have skated all over your room. You would have loved it.

 

Nick Jasenovec

Born in Phoenix, Arizona, Nick Jasenovec is perhaps best known for his first feature film, Paper Heart, which awarded him the Waldo Salt Screenwriting Award at the 2009 Sundance Film Festival. The following year, Nick premiered his documentary short, PARA FUERA, at Sundance, which subsequently won both the Silver Pencil and the Cannes Young Director Award.

His directorial skills are quite versatile, spanning from full-length feature to commercials, to the "Do You Want to See A Dead Body" webisode series for HBO's FUNNY OR DIE PRESENTS.

His recent television credits include episodes of New Girl and Comedy Central’s latest hit Broad City.

In 2012 Nick shot a huge Nike Kobe System campaign for Wieden + Kennedy, which featured appearances by celebrities such as Kobe Bryant, Kanye West, Richard Branson and Aziz Ansari.

In addition to Nike his client list is impressive, including Google, Axe, Benjamin Moore, Ford, Playstation, FedEx and Microsoft Bing, and he has directed some of the best talent in the business, from Michael Cera to Seth Rogen to Ben Stiller, and Kristen Schaal.